5 Website Design Mistakes to Avoid

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April 2, 2013 at 8:32 pm #348

b.nieto
Key Master

When you’re designing your San Diego website, there are some key mistakes you’ll want to avoid. Unfortunately, in today’s complex world where designers are creating for mobile, desktop and tablet access at once, some Web design trends that have the potential to help your site can also hurt it. Here are

 

  • Long load times. Remember the days of lengthy Flash animations and websites that would say “9% loaded…13% loaded…” as you waited and waited to “Enter”? It seems like those days may be coming back. With a new focus on the visual experience, some companies are getting a little too creative. Keep in mind that customers—now more than ever—have zero patience for slow loading sites, especially if they’re on a mobile device.

 

  • Confusing icons. Sure, simplicity rules websites today, and more and more sites seem to be doing away with words in their navigation in favor of icons alone. While this can work (especially on mobile devices), it only works if you use icons that are universally accepted and understood—such as a “back” or “forward” arrow, or the little gear that means “Account.” Don’t make up your own icons, no matter how cute (or intuitive) you think they are.

 

  • Reverse-out or too-small type. No matter how hip and cutting edge your San Diego business is, avoid using light type on a dark background, and make sure your font size is readable for most eyes. If you make your text too hard to read, not only are you driving away potential customers (even trendy teen sites like Hot Topic know that parents and grandparents shop there too) but you could even be driving away your core audience since colors may load differently on different devices, and reverse type is especially hard to read outdoors.

 

  • Oversimplifying. Simplicity is key to today’s website user experience, but don’t make your site so simple (for example, just a logo and a huge image) that customers have no idea what to do to get information. As they blindly click around on your site, they’re going to feel stupid and wonder if they’re missing out on something. Searching for Easter eggs is OK in a videogame, but not on a business website.

 

  • Visual overload. Photos and videos are becoming more important as our Internet experience becomes more visual, but keep in mind that if they aren’t in the proper size and resolution, they can also make your website take forever to load. Videos that start playing automatically annoy most users, too.

 

 

 

 

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