9 SEO Tips to Boost Your Search Rankings

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May 23, 2013 at 9:57 pm #400

b.nieto
Key Master

Are you looking to improve your San Diego business’s ranking in search results? Of course you are.

  • Integrate social media. Social media plays a big role in driving traffic to websites, so integrate your social media efforts into your SEO plan. Don’t be afraid to ask link to your site on your social media accounts, do posts and tweets that drive traffic to your site, and ask people to “like” and follow you on social media.
  • Study your competition. See what companies rank on the first page of search results for the terms you want to rank for. Visit their sites and check out the title tags and keywords they use. Look at their social media and what they are doing there. You can learn a lot by copying!
  • Keep up to date on how search engines change. Mashable.com is a good place to keep on top of the latest news about how search engines modify their algorithms, which can make a huge difference to the way you approach SEO.
  • Learn from the source. Google has lots of advice for Webmasters on its site to tell you how to rank higher in results. You should also use Google Analytics (it’s free) to track who visits your site, how long they stay there, where they come from and all that other good stuff that will tell you if your SEO efforts are working.
  • Try to get backlinks from qualified sites. If you can get sites with good reputations to link to your site from theirs, it will improve your search rankings greatly. However, backlinks from poor quality or spammy sites will hurt you, so don’t bother. One way to find good sites to approach for backlinks is to see what sites backlink to your competitors.
  • Use images. Images help your SEO San Diego considerably, especially if you make sure they have the appropriate keywords in their alt tags, captions and filenames.
  • Pay attention to each page. Search engines search pages, not sites, so you can improve your SEO by making sure each page of your site has quality content, keywords, backlinks, videos, images and all the other elements that create good SEO.
  • Keep learning. Tons of articles about SEO are written every day. Whether you take online courses to improve your SEO or simply keep up with the subject by reading about it, it’s important to keep your knowledge fresh.
  • Get expert help. If SEO isn’t your cup of tea, no worries: You can also enlist an expert to perform your site SEO.
  • Be patient. Your San Diego SEO efforts will take some time to show results, especially if your site is new or you have a lot of competition for the keywords you’re trying to rank for.
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