Attract Shoppers by Giving Your Website a Holiday Spin.

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December 11, 2012 at 9:26 pm #289

b.nieto
Key Master

Christmas may be just around the corner, but there’s still time to get more shoppers to your San Diego business’s website. A few quick tweaks can help you attract more customers, get them to stay on your site longer and get them to buy (and buy more) from you. Here are some ideas.

Decorate It: Get shoppers in the holiday spirit by putting holiday images on your home page. Add holly, Santa and his reindeer or Christmas lights to your borders, boxes or even your logo. (Hey, it works for Google.) Of course, you aren’t limited to Christmas—add Hanukkah, Kwanzaa or New Year’s images too to make your site timely.

Use Holiday Keywords: You’ve probably already added holiday-related keywords like “gift ideas” or the name of the hot toy you sell. Keep an eye on your analytics and tweak your keywords like a maniac this time of year. You’d be surprised at the great results you can get from just a few small changes.

Offer Help: This time of year, it’s more important than ever that customers see many ways to contact your business right upfront. When deciding whether or not to shop with your San Diego business, knowing that they can call and speak to a live person, or click to chat in real-time, could make the difference in whether they start browsing…or surf away to your competition. Put your phone number, email link, and chat options up front on your home page. Even better, have a popup chat box that asks customers if they have a question after they’ve surfed around a bit. Even if they never contact you, knowing that they could do so if they have a question will boost shoppers’ confidence in your business and make them more apt to click.

Ship It Out: Shipping is key this time of year. Make sure your shipping timelines, costs and other information are easy to find right from the home page. If you offer free shipping (which you should do), prominently trumpet that at the top of your home page (including any restrictions, such as “Free Shipping on Orders Over $50.”) As we get closer to Christmas Eve, you should also display the deadlines for ordering if people want to receive their products on time.

Increase Impulse Buys: Consider displaying low-cost products or stocking stuffers on the home page or serving them up as options at checkout. If you have a “You Might Also Like” feature, be sure some of the items are on the lower-priced side since this will increase the likelihood of a last-minute purchase.

Get Organized: You could also group gifts into categories such as Gifts for Her, Gifts for Him, Gifts Under $10, Gifts for Kids, Gifts for Mom, Gifts for Dad, Most Popular Gifts, Today’s Deals & Steals, or whatever categories make sense for your business. Prominently display this on your home page so customers who are struggling can easily see popular categories.  Make things even easier for shoppers by packaging gifts into “sets” and displaying the sets whenever customers click on an item that’s part of the set.

Help ‘Em Out: How can you capture customers who are shopping too late to make the shipping deadline? All is not lost: If you have a retail store in addition to your ecommerce site, let customers know they can buy online, pick up in-store, and prominently display this information on the home page with some clever copy saying something like “It’s not too late to surprise them” or “Save the day with last-minute gifts.” (Be sure there’s an easy-to-find map, address and directions to your business on your site so they’ll know where to go.)

Implement these ideas and most of all, keep tweaking your site day by day to reap the most benefits (and sales) this holiday season!

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