How to Boost Your Restaurant Website’s SEO.

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May 9, 2013 at 8:52 pm #364

b.nieto
Key Master

Do you own a San Diego restaurant and are looking to get more out of your restaurant website? There are some simple steps you can be taking to, first, improve your website’s SEO so that you attract more customers and, second, get those customers to actually come in to your restaurant and spend their money.

 

First: Get them to your site with…

  • Local search. Start by making sure your restaurant is listed on local search directories as well as restaurant review sites such as Yelp! or any location-specific restaurant review sites. Make sure that the listing links to your restaurant website and that all the information, such as hours, location and directions, are current.
  • Keywords. Make sure your San Diego website uses the keywords that you want to be found for in title tags, page tags and headers on pages, as well as within the copy on the pages. The more specific, the better your results will be. Not just “San Diego restaurant” but “San Diego seafood restaurant” or, even better, “San Diego pacific beach crab restaurant” will drive the best results.

 

Then: Get them to your restaurant with…

  • Menu. Be sure to post your menu on your website and keep it updated. Keep in mind that people are looking at restaurant websites on mobile devices, especially phones, more and more often, so you want to be sure your menu is readable from a smartphone.  While it might be easy to just stick a PDF file of your menu on your site, this takes time to download and doesn’t work well for mobile. Make your menu part of your site rather than a separate download. Also make sure you include prices and keep it current. Consider highlighting the day’s specials on your home page.
  • Pictures. Pictures of your restaurant’s interior and exterior, as well as menu items and staff, help customers make the decision of where to go by instantly telling them the “vibe” and atmosphere. Is your eatery a white-tablecloth date spot, or a casual, bring-the-kids kind of place? Photos can convey that at a glance, so be sure the photos you use on your website tell the right story. (Properly tagged pictures also boost your San Diego website SEO, so you’re killing two birds with one stone.)
  • Click to call or online reservations. Add a feature that lets customers make reservations themselves online. Or include a click-to-call feature so customers on mobile devices can quickly call you with specific questions or to make a reservation.
  • Online ordering. If you offer takeout, consider letting customer place their orders online. This Adding online ordering to your website is a great way to increase and make it easier for customers to place their orders right from your website. Online ordering has proven to be popular with professionals who place lunch orders for their office.
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