How to Combine Offline and Online Methods to Drive Traffic to Your Website

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January 9, 2013 at 11:42 pm #296

b.nieto
Key Master

Do you want to get more traffic to your San Diego business’s website? Perhaps you’ve got a retail store, but you just added ecommerce to your website and want to encourage more online shopping. Or maybe you have a service business, and you’d like to save on customer service costs by encouraging customers to go online and book their own appointments or make payments. Or perhaps you just launched your first website—and nobody’s coming. What can you do?

Fortunately, there are some simple steps that will greatly increase your website traffic. Try these tactics to encourage more traffic to your San Diego website:

Use keywords. Make sure you’re properly using keywords in all the important areas of your site, such as title tags, meta tags, and the content that appears on your web pages. Focus on using keywords in your headlines, subheads, photo descriptions and photo captions, as well as early on in the text of any copy that appears on the site. Use the keyword tool on Google to find the keywords that make the most sense for your business.

Get listed in local search directories. If your business is not listed on search directories such as Local.com or YellowPages.com, it won’t be as likely to turn up in search results when users search online for your type of business. Since online search is now the number-one way people look for businesses, being listed is critical to your success. Visit key local search directories to claim your listing and make sure it’s accurate. Include as much information as possible so people who find your listing can contact you and visit your website easily.

Use offline marketing. Many business owners forget this fact, but offline marketing can be your most effective tool in driving visits to your site. Put your URL on every piece of marketing materials you have, from your product packaging and shopping bags to your business card and company brochure. Mention your URL when you’re giving a speech and have it on your PowerPoint when you make a presentation. Put it on the mugs, T-shirts and baseball caps you give out as promotional items. You get the idea.

Crosslink. Include your URL in your email signatures and in any emails your company sends to customers or prospects, such as newsletters or sales announcements. Link to your main website on your social media pages, such as Facebook or Pinterest. In short, promote your website as many places as possible.

In short, ensure that every communication with your customers is seen as a chance to encourage them to visit your website. Put on your thinking cap, and you’ll think of even more ways to drive traffic—and sales.

 

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