How to Get Good Content for Your Business Website.

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May 17, 2013 at 9:07 pm #398

b.nieto
Key Master

So you want your San Diego business’s website to rank high in search results, get lots of traffic and keep users engaged (and buying from you). How can you do all of the above? Quality content is the key.

But creating quality content can seem like a huge challenge for a short-staffed small business. Fortunately, it doesn’t have to be as complex as it may sound. Here are some ideas for creating quality content on a budget.

Start in-house. Do you have a writer (or would-be writer) on your staff? Someone who wants to stretch their wings and improve their writing skills can be just what you need. Website content doesn’t have to be complex—in fact, shorter and simpler is usually better—so you don’t need an English degree to make it work.

Keep content easy to read (and write) by using formats such as:

  • Question and answer
  • Bulleted or numbered lists
  • Checklists of tips

The written word isn’t the only type of content to consider. In fact, images and videos help boost your San Diego business SEO, so consider doing quick video interviews of:

  • The company’s execs talking about trends in the industry
  • Employees demonstrating how to use a product you sell
  • Behind-the-scenes looks at how your company runs

If you need more content than you have time or skill to create yourself, consider outsourcing. There are many websites where you can find experienced freelance writers and copywriters who can put together content for you. Look for someone who has experience in your type of industry, in small business, and in writing for the Web (so that they’ll be familiar with things such as how to find and use keywords to include in content).

You can start out with freelancers on a test basis, trying them out to see how well they write and what type of results their content gets. If you’re happy with what you get, this could be the beginning of a beautiful friendship.

Customers love to read about themselves, so try creating content that revolves around customers. You could try interviewing a “customer of the month” or creating a case study of how your product or service helped a customer lose weight/get a promotion/plant a beautiful garden or what have you.

Last, but not least, spread your quality content around by promoting it via social media and email marketing, always with the aim of driving customers back to your San Diego website.

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