How to Make Your Ecommerce Website More Appealing

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March 8, 2013 at 9:44 pm #331

b.nieto
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How can you design your San Diego business’s ecommerce website so that it’s more appealing and attractive to customers, encouraging them to stay, browse and shop? Here are some tips for creating an ecommerce site that’s visually appealing, easy to navigate, supports your brand…and keeps customers coming back.

Use color wisely. The colors used in your site design should harmonize with your overall brand identity. If you are selling products where color is important, such as clothing or home décor, make sure that customers can see the color options available. Speed the process by using swatches of different colors, or enabling a mouseover option that shows different colors, so they don’t have to keep refreshing an image to see new shades.

Make it snappy. Customers shopping online want to glance through options quickly. First, because their time is limited, and second, it makes them feel like your store has more to offer. Add “quick view” features to your ecommerce site so customers can have a product pop up in a window right on the main page instead of navigating to a product page.

Create a unified look. Your ecommerce site should work together with all of your marketing elements to drive home your brand. If you have a brick-and-mortar location, customers should be able to tell at a glance that the store and the website are the same business. That means using the same colors, fonts, logos, and the same types of images across all of your marketing efforts.

Easy does it. Your ecommerce site needs to be simple and easy to navigate. Follow generally accepted conventions about things like where to put the key information (shopping cart, customer service, contact phone number) and how to navigate through the purchase process. Don’t try to reinvent the wheel when it comes to ecommerce, or customers will get frustrated and go elsewhere.

Sort it all out. If you sell a wide range of products, it can get overwhelming to page through all the options. Let users refine their search by color, size, measurements, most popular, price, newest or whatever types of criteria make sense for what you sell—whether that’s industrial ball-bearings or cosmetics.

Link to additional content. That could include information on how to use a product, reviews (either on your site or externally on the Internet), videos of the product in use or of customers talking about the product…you get the idea. Today, customers want a lot of information before they buy anything, so make it easy for them to find it.

Last, but not least, get mobile. Make it easy for shoppers to view your site on a mobile device or tablet, where more and more of today’s browsing and buying is taking place.

Enjoy! Making your San Diego Ecommerce Website more appealing.

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