How to Optimize the Title Tags on Your Website?

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November 6, 2012 at 8:10 pm #244

Key Master

How to Optimize the Title Tags on Your Website?

How can you get your San Diego business’s website to the top of the search engine rankings? It takes a lot of effort, but one of the best tools for improving your San Diego website’s ranking in search results is attention to your title tags.

If you don’t know what title tags are, they are Web page codes that search engines use when they crawl the Web looking for sites. The title tag shows up in the title bar at the top of your Web browser. Making just a few small changes to your website’s title tags can make a big difference in your ranking results.

Here are some suggestions to help you optimize your website’s title tags.

  1. Keep it short. Google, for example, reads about 90 characters of your title tag, so keep the length at about 80 to 90 characters.
  2. Use both singular and plural forms of keywords in your title tag. If you own a pizza restaurant, you could use both “pizza” and “pizzas” in your title tag.
  3. That said, don’t repeat keywords more than three times in the same title tag (this includes both singular and plural versions of the same keyword).
  4. Lead with the keywords that you want to rank highest for. The keyword you want to rank first for should come first, then the second-most-important keyword, then the third-most-important keyword.
  5. Add variety. Every page in your website can have a different title tag, so don’t use the same title tag throughout. Using individual tags will allow you to work in more different keywords that are relevant to each page of your site.
  6. Don’t worry about upper or lowercase. In general, search engines aren’t case sensitive, so you can capitalize your title tag however it looks best to readers.
  7. The title tag should make some sense grammatically, since it will show up as text if users add a page to their bookmarks or favorites in their Web browser. Look for a title tag that would make users click on the page.

Regularly monitor the performance of your website using Web analytics tools, and adjust your title tags as needed to improve your website’s ranking in search engine results.


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