Improve Your Website’s SEO With Local Search Directories

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February 21, 2013 at 9:30 pm #328

Key Master

Looking for an easy way to improve the SEO for your website and attract more customers to your San Diego business? Using online local search directories is a great way to go. Today, shoppers go online when they’re looking for products and services—not just to buy online, but to find local stores, restaurants and service providers. By making sure your San Diego business comes up top of those search results, you will boost your profile—and your sales.

How do you get started with online local search directories? Chances are your business is already listed in many of the most popular ones, such as:

Google Maps


Microsoft Live

Yellow Pages

AOL Yellow Pages





Visit these sites and “claim” your listing. Make sure the information listed about your business is accurate and current. Fill in any blanks, being sure you include a keyword-rich description of your business; your business name and address; your business phone number and any other contact information (fax, email, etc.); the URL for your business website; maps and directions. These are the basics you’ll want to have in place so customers who find you through a local search directory can get in touch with you, fast.

Then consider optimizing your listing by adding additional information. This might include photos of your business, your team or your products; product details such as your menus; upcoming events; specials or discounts and more. In most cases, paying a local search directory for premium placement isn’t really necessary since wisely optimizing your listing yourself can gain much the same results.

Once your business is listed on search directories, use analytics tools to monitor which directories drive the most traffic to your small business website. Also make it a point to regularly visit the sites (at least once a month) to keep your listings current and add any new information such as new photos, menus or specials.

There are hundreds of local search directories out there. If listing your business in all of them sounds overwhelming, check out a service such as the one at, which registers your business website for you and makes sure that your information is always up to date.

With just a little attention to local search directories, you’ll find your business enjoys a lot of positive results and added sales.


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