Is It Time for a Website Makeover?

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November 9, 2012 at 7:56 pm #254

Key Master

Is It Time for a Website Makeover?

Does your San Diego business’s website need a makeover? No matter how cool and hip your website was when you first launched it, it needs to get refreshed and updated every few years or so (or maybe more often, depending on your industry). Giving your website a new look, new layout or new functionality could attract a whole new type of customers.

So what are some signs that your website might have seen better days? Here are some things to think about:

  • Have you added new products, new services or a new division that isn’t included on your site? Does your site fully explain all the things you sell and do?
  • Do your site’s colors, graphics or fonts appear dated? Styles that were cutting-edge a few years ago might look old-fashioned now.
  • Is your site slow-loading or does it use Flash or other outdated options that force users to wait…and wait…and wait?
  • Is your site mobile-friendly, serving up well on smartphones and tablet computers as well as desktops or laptops? Customers are accessing the Internet from mobile devices in growing numbers, so if they can’t view your site on their devices, they might go to your competitor’s site instead.
  • Is your site user-friendly? Can customers easily tell where to go, what to do next and how to accomplish the tasks they come to do?
  • Is your site ranking poorly in search engine results? If so, better SEO (search engine optimization) could help.
  • Do you need your site to do more than it does now? Maybe it started out purely as an information venue for your store, but now you want to sell products online, too.

If some or all of these things apply to your business, it’s time for a new look for your website. To get started:

  1. Look at competing sites to see what you do and don’t like about their design. What features can you borrow from and what do you want to avoid?
  2. How can you streamline your site? Today, simplicity is paramount and cluttered sites are less effective. Consider what you can remove from each page while still driving consumers to take the desired actions.
  3. Think visual. Icons, graphics and even photos convey ideas without words and can keep your site streamlined and attractive while still letting customers know what to do.
  4. Content is king. However, words still matter, so make sure the content on your site—whether it’s product descriptions or blog posts—uses the keywords you want your business to be found for when customers search online.

A qualified Web design company can help your San Diego business explore your options and come up with a modern look that gets results.


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