Is Your Website Design Tablet-Friendly?

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January 18, 2013 at 11:17 pm #310

b.nieto
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More users than ever, both in the consumer and business world, are turning to tablet computers to research products and services, read articles, watch videos and shop. If your San Diego business website isn’t tablet-friendly, you could be losing out on those potential customers.

What are some factors to keep in mind when revamping your business website design for tablet users? Here are six things to consider:

  1. What is the competition doing? Before you make any changes to your website, look at how your competitors’ websites display on a tablet. What do you consider to be the good, the bad and the ugly of their mobile sites? Learn from them what to do (and not to do).
  1. What best practices can I emulate? In addition to companies in your industry, think about mobile sites that you access every day on your tablet. Whether you love to shop at Sephora.com on your iPad or can’t live without The New York Times on your Kindle Fire, if there’s a company that you think is doing something really fantastic on tablets, take note of what you love about their website and think about how you could translate those elements to your own mobile website. Imitation is not only the sincerest form of flattery, but when it comes to website design, it’s a great shortcut to success.
  1. What images will work best? Images are very important on tablets; indeed, high-quality image displays are part of their appeal. At the same time, you need to make sure the images you use are optimized to load quickly so users won’t get frustrated. This is especially important if you have an ecommerce site or other site with lots of visuals.
  1. Do I need different versions of my site? In the past, companies would often develop different versions of their websites for different devices or even different browsers. Today, however, more companies are using “responsive design,” in which a website is designed to adapt to the device on which it’s being viewed and serve up the appropriate images and layout depending on screen size and other factors. Responsive design can save you time and development costs, but it’s not necessarily right for every business.
  1. How will users navigate? Unlike desktop computers or laptops where computers might click or mouse over elements, on a tablet they will be using their fingers, so your website needs to be able to be tapped, swiped or touched without users feeling cramped and crowded. Make sure your navigation tools can be accessed intuitively and simply.
  1. How will it convey my brand? Whether your website is displayed on a tablet or a desktop, users should be able to tell at a glance that it’s your site. To do that, you must be sure you carry over the same design elements (colors, fonts, graphics, etc.) from one device to another.

By considering these six factors, you’ll be well on your way to a successful tablet website design for your San Diego business.

 

 

 

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