Power Up Your Website for 2013.

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December 11, 2012 at 8:07 pm #282

Key Master

As the holiday retail season powers to a close, it’s not too early to start thinking about changes you can make to your San Diego business’s website for the coming year. Whether your website is a B2B tool to draw in leads, or an ecommerce site selling products, there are some simple ways to improve your site so your 2013 sales will be even better.

Check links. Sounds simple, but error messages can drive customers away, stop a sale in its tracks or even lead customers to believe your business is no longer operational. Regularly check all links to make sure they work.

Do a test run. Bring in live customers for a focus group to do a usability review of your site. This could include friends and family, or actual customers. You’ll get different results from customers who use your site regularly and those who don’t, but both will have valuable points of view to share. The point is to see your site through someone else’s eyes, you may notice elements of your website design that aren’t working as well as they should.

Use landing pages. If your site is meant to generate leads or spur sales, then regular attention to your landing pages is of the utmost importance. Don’t just send users to your home page–create unique landing pages for each type of offer and have a compelling call to action on each one.

Offer a variety of payment choices. Customers today want to pay the way they want to pay. If your site’s payment options are limited, consider adding more alternatives so you can capture more customers. That may even mean giving the option to call and place an order or to print and mail or fax in an order form. It all depends on your target audience: Younger consumers may want the latest options like mobile wallets, while older shoppers might want the comfort of talking to someone.

Emphasize what makes you unique. Don’t be generic. Highlight special offers, bundled products, one-of-a-kind items or the services that only you provide. Your  websites San Diego home page, in particular, needs to convey at a glance why your company is special and worth doing business with.



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