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January 9, 2013 at 11:47 pm #302 | |
b.nieto Key Master
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Are you wondering why so many shoppers on your San Diego website are leaving abandoned items in their shopping carts? If visitors to your site are browsing without making a purchase, you’re leaving money on the table. So what are some of the reasons that customers might put items in their carts, then leave without buying? A study by Virtual Hold Technology found that many online shoppers simply give up when they run into problems buying online and can’t get hold of customer service. More than 75 percent of survey respondents said they had abandoned a shopping cart because they couldn’t get help with a problem. The top problem users faced was not being able to correctly read or use the captcha code—80 percent of users struggled with this. Problems using promotional codes, discounts or gift cards were the next biggest issue, cited by nearly half of users. Other issues that led to shopping cart abandonment were when customers had questions about product features, shipping, product availability or return policies and couldn’t find answers. Another common roadblock to purchase was technical problems, such as sites timing out, taking too long to load or difficulties logging in, resetting passwords or entering passwords. How can you make sure customers don’t give up on your site (which more than one-third of users do when they can’t get an answer)?
By treating your online customers as you’d like to be treated, you’ll see fewer carts abandoned and more sales. |
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