Why You Need to Make Your Website Mobile Friendly?

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April 17, 2013 at 9:50 pm #354

Key Master

Is your San Diego business’s website designed for use on mobile devices? If not, you could be missing out on a whole lot of business. The percentage of consumers who use tablet computers and smartphone to go online is soaring, and more and more, customers expect the same quality of experience on mobile devices that they do on desktop or laptop computers.


However, they’re frequently not getting what they expect. A study last year by Google polled Internet users about their mobile website experiences. Here’s what they found, and how it should affect your small business website design plans.


Almost three-fourths of users say they prefer mobile-friendly websites. Not only do mobile-friendly sites make users happier, a mobile-friendly site will also make you happier. Why? Because 74 percent of users are more likely to return to your site in the future if it’s mobile-friendly. Even better, two-thirds say they’re more likely to make a purchase from a mobile-friendly site than one that is not.


What if your site isn’t mobile friendly? You’re in trouble, because over 60 percent of users say if they can’t access what they want right away on a mobile site, they’ll head to another site (probably your competitor!). Even if they do buy from your business, 50 percent of consumers say they’ll visit your business’s website less frequently if it’s not mobile-friendly.

Users take it very personally when a small business website is not mobile friendly. Nearly half say they feel “frustrated and annoyed;” 48 percent feel the company “doesn’t care about [their] business” and 36 percent feel they’re “wasting their time.” The really bad news is with social media ubiquitous today, these negative feelings about your business can quickly spread to users’ friends, family and connections.

So what can you do to make your San Diego site mobile friendly? Here are a few important steps to take.

  • Make sure it loads quickly. Fast load times are crucial to keeping customers on your site instead of surfing off to the competiton.
  • Keep it simple. Simplify your options and offer just a few choices. Make sure that buttons or links are easy to click without fat-fingering the wrong selection. Consider using graphic icons instead of words, but make sure they’re generally accepted icons that are easy to understand.
  • Limit visuals. Keep photos and graphics to a select minimum and use lower-resolution photos that will load faster.

These days there’s no excuse for a small business website that isn’t mobile friendly—so take the steps you need to get yours there, and reap the rewards of more sales and more traffic.

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