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January 9, 2013 at 11:44 pm #299 | |
b.nieto Key Master
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Are you looking for a simple way to increase sales on your San Diego website? Good old-fashioned email marketing is still one of the most effective online marketing tactics for ecommerce retailers, studies show. For example, according to the Direct Marketing Association, email outperforms social media advertising by a factor of three to one when considered in sales per advertising dollar spent. During Black Friday and Cyber Monday 2012, the number of online shoppers who made a purchase after a social media site referred them to an ecommerce site decreased by 26 percent from 2011, according to IBM Digital Analytics Benchmark. In fact, “social sales” accounted for less than 0.5 percent of all Internet sales on Black Friday and Cyber Monday,. Since we know email marketing works to drive ecommerce traffic, try these tactics to create more effective email messages.
Email may sound old-fashioned today, but it’s still one of the best ways to drive traffic to your San Diego business’s website—and watch your sales soar. |
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