Forum Index › Forums › San Diego Website Advertising & Marketing › How Content Marketing Can Improve Your SEO.
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April 22, 2013 at 9:17 pm #358 | |
b.nieto Key Master
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If you’re looking to improve your San Diego website’s SEO, the best thing you can do might be to forget about SEO for a while and focus instead on content marketing. As the name implies, content marketing means using “content”—articles, blog posts or basically the words on your website—to market your business. Why will content marketing help your SEO? Because if done right, content marketing produces good-quality content that customers and prospective customers will click on, read and share. With that in mind, here are some tips to help you with your content marketing and, ultimately, with your SEO.
Suppose you own a San Diego website that sells surf and sport attire and equipment like surfboards, bathing suits and wetsuits. Instead of doing a post about the new line of board shorts you just started selling (i.e., something that sounds like an ad), you could write about the most popular styles in board shorts, how to choose a wetsuit, what bathing suit styles are hot this summer, how to take care of your surfboard, beginner surfing tips, surfing for kids….you get the idea. These are all interesting topics that people interested in the beach lifestyle would want to read.
It takes time to build a content marketing strategy, but the results for your SEO San Diego will be worth it. Be patient and you’ll eventually see the investment of time pay off. |
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