Forum Index › Forums › Do it Yourself Web Design › How to Use Landing Pages to Sell More on your Website
This topic contains 0 replies, has 1 voice, and was last updated by b.nieto 9 years, 5 months ago.
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January 9, 2013 at 11:52 pm #304 | |
b.nieto Key Master
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Your SEO and online advertising efforts are driving a lot of shoppers to your San Diego business’s website—and that’s great. But there’s even more you could be doing to drive sales. If you want to make sure that more of the people who come to your website actually stick around and make a purchase while they’re there, the effective creation and use of landing pages can help. What’s a landing page, you ask? A landing page is a page that users are taken to when they click on a link in your online ad, email newsletter, Facebook post or other marketing avenue. It’s not your website’s home page. The landing page encourages users to take a specific action—usually related to the link they clicked from. For instance, if you send out an email offering “25 percent off women’s clothes this week,” the link that users click should take them not to the general home page (where they could get frustrated trying to find that women’s clothing sale), but to a landing page featuring the specific women’s clothing items that are 25 percent off. If you’re an accountant who placed an online ad for your tax preparation seminar, the landing page should be all about signing up for that seminar. The more narrowly you target the landing page, the more likely users are to take the desired action. To create an effective landing page:
Properly used, your San Diego website’s landing pages are a great tool for increasing customer engagement, generating leads and driving more sales.
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